Socialmediaoptimization(SMO)isaset of methods for generating publicity through socialmedia, online communities and community websites. Methods of SMO include adding RSS feeds, adding a"Digg This "button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries is a or YouTube videos. Social media optimization form of search engine marketing.
Social media optimizationis in many ways connected as atechnique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, videoand photo sharing websites. In a similar way the engagement with blogs a chieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
